Channel 4 Get Paralympic Rights

ParalympicsGB has been informed by LOCOG of its decision to appoint Channel 4 as the chosen 2012 Paralympic Games broadcaster in the UK .

We congratulate Channel 4 on their winning bid and we look forward to hearing their detailed plans in the future. The BPA will do its utmost to work with LOCOG and Channel 4 to make the Games-time coverage a success. We believe this coverage is fundamental to achieving our legacy vision of using the power of the games to change attitudes towards Paralympic sport .

We know that LOCOG can be rightly proud of instigating a process to establish the commercial value of the Paralympic Games and we are also proud that the success of the British team over many games has helped create that value.

Equally, ParalympicsGB is saddened by the loss of its long-term broadcast partner the BBC, who have worked with us for over 20 years to deliver a strong Paralympic broadcast presence in the UK , that has been the envy of the world. We have had a great working relationship with them and they have always shared our view that the Paralympic Games and the British Paralympic team should be presented to the viewing public as an elite sporting competition, in  true “parallel” to the Olympics, rather than a niche disability event. The BBC has offered the Paralympic Movement in the UK continuity and depth of coverage across all platforms from live national coverage to regional and on-line.

LOCOG’s decision has been based on what they believe is right for the event that will happen in 2012. Our challenge, within ParalympicsGB, remains two-fold. We must ensure that the 2012 coverage is a success but we must also have an eye on using the power of a home Games to inspire a change in attitudes to our sport so that the Paralympic Movement continues to grow from now until the London Games and is promoted beyond 2012, to 2014 and 2016, when the spotlight of that home Games is turned off.  As a nation, we only have one chance to make that seismic shift in perceptions.